It seems that such a large, universal company would utilize some of the latest media tools and technology on the internet, such as RSS feeds, blogs, podcasting, and comment sections, but Goldman Sachs really isn't. However, they do have a feedback link, immediately displaying an email, which allows anyone to send inquiries to Goldman Sachs. Because the website allows for a LoginIn, in which you have to be either alumni, administration or have some kind of tie to the company, it makes me wonder if once you are properly logged in if the site becomes more personable in making an attempt to get feedback and thoughts from people.
Something that I think will get people to stay at the site for at least a few minutes is that they use a very engaging and interesting virtual video with a voice over, informing the audience of the story of Goldman Sachs and everything the company stands for. They actually got many of their photos from the New-York Historical Society, the Museum of the City of New York, Fortune, Getty Images, and The New York Times, which makes for an array of wonderful pictures throughout the years. Another thing that will hook people on the site is the videos of actual employees, who are sharing their experience at Goldman Sachs and what it is like working there.
A plus to the website is the actual structure, formatting and color, which make it more modern and up to date looking. When navigating to different parts of the site the whole backdrop of the screen shades to darker while what you are actually looking at becomes brighter. This makes it easier to browse the site because things are actually standing out.
I'm sure that a big part of what brings traffic to the website is that when you type "Goldman Sachs" into the Google search engine, the official website is the first one that shows up.
I think the website needs to be revamped so that it can generate more interest, clients and gain more feedback in general. By making their website more "new media" oriented, I believe this could surely happen. If I were the Public Relations person for the site I would encourage the use of new media techniques. News releases can get pretty dry and boring, so by enhancing the forms of media communication, people can become more engaged in learning about what is happening within the company. I would urge the company to use Webinars or various other techniques so that they can keep up with the technological crazed generation. By doing this, also hopefulyl competition will decrease and Goldman Sachs will draw much more people to their website.
Something that I think will get people to stay at the site for at least a few minutes is that they use a very engaging and interesting virtual video with a voice over, informing the audience of the story of Goldman Sachs and everything the company stands for. They actually got many of their photos from the New-York Historical Society, the Museum of the City of New York, Fortune, Getty Images, and The New York Times, which makes for an array of wonderful pictures throughout the years. Another thing that will hook people on the site is the videos of actual employees, who are sharing their experience at Goldman Sachs and what it is like working there.
A plus to the website is the actual structure, formatting and color, which make it more modern and up to date looking. When navigating to different parts of the site the whole backdrop of the screen shades to darker while what you are actually looking at becomes brighter. This makes it easier to browse the site because things are actually standing out.
I'm sure that a big part of what brings traffic to the website is that when you type "Goldman Sachs" into the Google search engine, the official website is the first one that shows up.
I think the website needs to be revamped so that it can generate more interest, clients and gain more feedback in general. By making their website more "new media" oriented, I believe this could surely happen. If I were the Public Relations person for the site I would encourage the use of new media techniques. News releases can get pretty dry and boring, so by enhancing the forms of media communication, people can become more engaged in learning about what is happening within the company. I would urge the company to use Webinars or various other techniques so that they can keep up with the technological crazed generation. By doing this, also hopefulyl competition will decrease and Goldman Sachs will draw much more people to their website.
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