Goldman Sach's Brand Name

I think that Goldman Sach's has a very strong, globalizing kind of personality that much of the public may agree with. The website's home page has recently been changed to include a graphic of a view from upbove of an urban area, expanding across the page, with the words "we see opportunity" going across it. Immediately, the viewer of the website gets the impression that the company is a huge, globalizing, well known, growing and expanding company. The company has mostly been known for its trading and investment banking, but it has been trying more recently to increase its international private banking business aspect. It was reported by Douglas C. Grip, a managing director at Goldman Sachs, that the company has plans to more than double the amount of private client investment managers existing outside of the U.S. He said that, "We’re looking to grow dramatically over the next five years." However, this worldwide firm can come into some problems if its expansion and "globalization" becomes too much of a focus because the public might start seeing the firm as being very greedy.

Although this may be the case for some of the public, if research is conducted enough and people try to find out what Goldman Sachs is really about, they will really find a company who cares about their employees, their shareholders, investors, and has a philanthropic mission that it takes very seriously. Goldman Sachs can be seen as a company that values their relationship with its employees by addressing on the website, "“It all comes back to the team. Even when you’re making decisions that can affect the entire world, you always have people backing you up.” This quote taken directly from the website, also goes along with the idea of Goldman Sachs being all over the world. Goldman Sach's can rely on their reputation to get them investors and customers, and they stand in competition with other investing firms or banks, such as Swiss Bank.

I personally think that the globalization of the firm will only further enhance their reputation as it continuously works towards engaging more customers and creating a more diverse audience. Money and investing is always seen as such a serious and important aspect of business, which is should be, and even though some people may see the firm as being too involved in making money and about themselves, when it comes to the actual investors who are putting their money in the firm and essentially giving them business, this way of working and thinking is exactly what will make those people content and satisfied with the services. However, Goldman Sachs does do more than just worry about their financial business because of their philanthropic aspirations and actions as well as through campaigns that are dedicated towards helping others or the world. Perhaps, the public relations people could do a little more advertising and promoting of the good, charitable things that the firm has done and is doing so that less of the public will associate Goldman Sachs with greed.